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Public Relations and Development Manager


Public Relations and Development Manager

About the Florida Justice Center

The Florida Justice Center is a 501(c)(3) nonprofit organization.

We give people a second chance by providing them with legal representation, bail assistance, reentry programs, connections to social services, and the tools they need to succeed. We are a racial equity organization that is working to reinvent the support structure for justice-involved people from the time of arrest through their release from incarceration to help keep them out of the system permanently.

Position Summary

The Public Relations and Development Manager (PRDM) is a full-time position. The PRDM will set and guide the strategy for all communications, website, print, and public relations messages to consistently articulate Florida Justice Center’s (FLJC) mission and will be responsible cultivating and maintaining individual and corporate donor relations. This role is both strategic and tactical, requiring the ability to think big while minding all the details. The ideal candidate is able to demonstrate leadership as well as work collaboratively on teams. This person will have a high level of capability and comfort engaging with donors, colleagues, board members, the press, and the general public. The PRDM should be familiar with social justice issues and be comfortable talking about race, gender identity, sexual orientation, and other complex and potentially controversial topics.

Primary Duties and Responsibilities

Public Relations

  • Identify significant media and public policy issues that can be leveraged to support FLJC’s work, and create and implement plans to exploit them
  • Write and distribute press releases
  • Oversee organizational response to inquiries about FLJC
  • Lead efforts to secure traditional and digital media coverage in local, regional, and national media as well as handle all press inquiries


  • Develop communication strategies and manage the creation of content for collateral materials including the website, social media, newsletter, donor and promotional materials, mail appeals, and mass e-mails
  • Oversee FLJC’s website, social media, email marketing, and digital advertising
  • Recruit, train, and manage marketing interns, and volunteers
  • Offer creative insight regarding communicating client stories and the FLJC’s impact in the community
  • Develop, implement and evaluate the annual communications, marketing, and public relations plan in collaboration with the organization stakeholders
  • Produce annual report
  • Serve on the Communications Committee


  • Build and maintain relationships with funders, potential funders, and donors.
  • Manage donor and funder communications and acknowledgements
  • Research and identify new funding prospects
  • Produce annual development plan and budget
  • Maintain and increase stewardship and donor recognition programs
  • Manage fundraising volunteers
  • Work with program staff and the Executive Director to determine goals and objectives, scope, feasibility, and funding needs for the organization
  • Support strategic partnerships and apply to appropriate membership/award opportunities
  • Keep accurate systems of prospect tracking and reporting by maintaining relational donor software

Required Qualifications

  • Associate’s Degree (Bachelor’s Degree preferred) in English, public relations/affairs, marketing, communications, journalism, or related field
  • Exceptional written and oral communication skills; ability to write clear, structured, articulate and persuasive appeals, and proposals
  • Experience researching and analyzing potential funders including individual, corporate, and foundation.
  • Experience with design and oversight of social media
  • Experience writing press releases for conventional media
  • Experience with Microsoft Office, GSuite, Canva, WordPress, and mailing lists
  • Commitment to FLJC’s mission
  • Proof of ability to work in the United States
  • Valid driver license and reliable transportation
  • Appreciation for, and proficiency in, working with people of diverse backgrounds and experiences without judgement, including those with substance abuse and/or mental health issues, and accused and/or convicted of a variety of crimes
  • Ability to articulate the realities of systemic racial inequities and the challenges of marginalized communities to a variety of stakeholder groups

Required Soft Skills

  • Strong interpersonal skills
  • Ability to work independently as well as collaboratively with FLJC team
  • Ability to meet deadlines
  • Ability to prioritize and handle multiple assignments
  • Ability to build relationships with supporters, partners and external contacts.
  • Ability to maintain confidential records and information.
  • Sense of humor
  • Public speaking
  • Ability to work in a fast-paced environment

Preferred Qualifications

  • Experience supervising, training, and mentoring students and volunteers
  • Graphic design experience
  • Photography experience
  • Videography experience
  • Experience with relational donor software

Compensation and Benefits

  • Base salary range is $35,000 – $45,000 depending on education and experience
  • Additional performance bonuses for meeting predetermined benchmarks
  • Health, dental, and vision insurance
  • Paid time off
  • Work hours are flexible based on the needs of the organization and will often exceed 40 hours and include occasional evening and weekend shifts
  • This is an exempt position in accordance with the FLSA
  • Travel within Florida may occasionally be required


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